Wincorn Medical

Project Overview:

In 2021, Wincorn Medical approached us to market their pharmaceutical products. We found several
errors in their previous marketing techniques. We first discovered the target audience and then
developed an effective strategy for them. This strategy successfully helped them attain maximum leads with a single campaign at a very low cost.

Problem:

We found many issues in their previous marketing strategy. They never used a planned approach and
relied entirely on experimentation. They purchased irrelevant, expensive tools and spent a large amount of money on them. The online and offline marketing communications were poorly integrated, and the company had no clear marketing objective.

Project Objective

We decided to find the target audience first and then develop a strategy based on it. The primary goal
was to minimize failure risks and budget loss to the greatest extent possible in the very first approach.

Our Digital Marketing Strategy

We developed a strategy that can provide consistent direction for Wincorn’s online marketing activities, enabling better integration in the future and supporting the overall business.
Finding the Target Audience: Our digital marketing specialists analyzed the organization’s
external environment, internal resources, and capabilities to determine its target audience. We discovered that Wincorn’s target audience was the U.S., U.K., and South Asia, including high-
income and low-income customers.
Development: We developed a strategy using a combination of online and offline digital media
tools. We also formulated a technique for effectively managing and reviewing customer behavior after each step.
Budget Allocation: Based on marketing goals and objectives, we identified key market channels
and assessed the total available budget. Then, we broke down this budget into different
percentages and allocated it to each channel. Here is an overview:

1. Digital Ads (Paid Search, Social Media Ads): 40%
2. Content Marketing: 20%
3. SEO and Website Optimization: 15%

4. Email Marketing: 10%
5. Influencer Marketing/PR: 10%
6. Software/Tools: 5%

Implementation: After budget allocation, we started launching a campaign that included promotions, special offers, product launches, building landing pages, etc. We strictly followed the time zones to reach our clients at the right time.
Evaluation: We used different tools, such as Google Analytics, social media insights, Google Search Console, and SEMrush, to analyze KPIs (Key Performance Indicators). We did this regularly to optimize our strategy further.

Results:

We received a highly positive response from the target audience, which led to an increase in both leads and conversions. As a result of the campaigns, we achieved a high ROI and KPI numbers. Overall, our marketing strategy helped Wincorn gain maximum brand mentions and shares.